Client
Deep Creek Brewery
Brief
To create an illustration for the Cancer edition of Deep Creek’s Zodiac range. After researching the star sign I discovered that it’s a water sign ruled by the moon. Knowing the origins and personality of the brand I put together this concept of a crab hanging 10 on the moon.
*Due to a change in the seasonal beer brewed from a Hazy to a Hop Oil Red IPA, they decided to proceed in a different creative direction.