Client
New Zealand Booksellers
Brief
To design a booklet displaying Penguin Random House’s Te Reo titles of 2019. This was to be given to booksellers alongside promotional material as part of a Maori Language Week campaign.
The focus this year was to influence people to further their current knowledge of the Maori language, whatever that may be.
The title ‘Upsize you Reo’ was therefore chosen as the the campaign name supported with the silver fern imagery, koru designs and green colour tones. - All representation of growth and New Zealand culture.