Client
Tūhono Taonga Tūhono Tangata
Brief
To rebrand Tūhono Taonga Tūhono Tangata in a way that honours the current logo while bringing it into a contemporary space with soul and meaning.
The narrative behind this logo speaks of mātauranga Māori through the maunga ridge line meeting the wairua of te awa to form the rauru which symbolises tūhono taonga and tūhono tangata.
As the heart of this community initiative I saw it important to also visually include the whakapapa of trust founders; Jon Jeet and Irihāpeti Mahuika. This can be seen through these 2 elements coming together with the haehae representing their 9 tamariki.
The colour palette showcases the deep green that can be found in pounamu and the vibrant blue the Arahura often exhibits.