This mahi was created for the Cancer edition of Deep Creek Brewery’s 12 month Zodiac campaign. The campaign involved releasing a new brew every month featuring artwork reflecting the zodiac or horoscope sign of that month. After researching the star sign I discovered that Cancer is a water sign ruled by the moon. Pairing this with my understanding of the origins and personality of the Deep Creek brand I put together this illustration of a crab hanging 10 on the moon. Coloured with a neon pastel palette, the artwork reflected the refreshing summer vibes of the hazy pale ale it was to promote.

Unfortunately however; due to a change in the seasonal beer brewed from a Hazy to a Hop Oil Red IPA, the client decided to proceed in a different creative direction. This said, I still loved working on this project and felt the outcome should be shared!