This website refresh is an unfolding project that Krista (the client) and I are tackling in stages. The first point of call was to get the Homepage and ‘Retreats’ pages looking a bit more modern and clean quickly for an upcoming retreat. The design needed to stay professional yet reflect Krista’s sincere integrated approach to her work.

I saw this brief as a series of smaller jobs, from replacing the imagery with more aspirational photography to updating text with softer fonts that had a more friendly feel. I brought in more colour consistent with the brand’s colour palette and selected a ‘hero colour’ for all buttons and links to help with the user experience. We also worked on updating copy together to feel more authentic to Krista and her offerings.