Resonate was a passion project I founded to share with the community the importance of self-expression and how mindfulness is an amazing gateway to connect with this creativity. I created the brand, along with a website, promotional material, social media assets, merchandise and more.

I wanted Resonate to have a natural feel. It needed to be authentic to me and inspire others while being clean and professional. With this in mind I went with an earthy palette offset by the vibrancy of scenic photography. The logo included a symbol within the ‘o’ of Resonate. This was made up of stylised versions of Sycamore seed pods in opposing directions. This was not only representing the Taoist Yin & Yang philosophy, but was a nod to my own childhood. These ‘helicopter’ seed pods were a memorable part of growing up and the intention behind this initiative was to reignite that childhood wonder in others.