This brief called for a booklet design to display Penguin Random House’s Te Reo titles of 2019. This was to be given to booksellers alongside promotional material as part of a Māori Language Week campaign.

The focus of the year was to encourage people to further their current knowledge of the Māori language, whatever that may be.

The title ‘Upsize you Reo’ was therefore chosen as the campaign name supported with the silver fern imagery, koru designs and green colour tones throughout the booklet. The booklet was to be a clean easy to follow guide that reflected the company’s commitment to sharing te reo Māori.